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March 31, 2021

Here are the top benefits of custom web design that you wanted to know

In actuality, custom website design is the ideal way to promote your business before your target audience. The basic advantage is that you can design the website according to the likes of your customer type. Moreover, it is proven that custom web design attracts more visitors to a website than a ready-made website. These benefits are that custom website design achieves credibility, and credibility is almost everything to a business. Simultaneously, online ratings and reviews provide credibility, and trust can be converted into new customers.

In maximum cases, customers reject a website because of issues in the website design. In most cases, the website colour was not up to the market, high presence of flamboyance ads and pop-ups, slow loading time and complex layout. Given below are more facts that tell the various advantage of custom web design in Melbourne.

An Appearance that Blends with the Brand

It is needless to say that every business is a unique brand. It is highlighted through colours, fonts, logo and names, and overall design style and choices. These representations create a unique memory in the minds of the customers who can differentiate your business from the competitors. Moreover, custom allows the designers to explore your brands intent in the most beautiful way that will stay in everyone’s mind. They do this by integrating all the brand elements on the website. From site planning to mapping, they plan everything. Many do not know that colour increases brand recognition by 80 percent. Design elements such as images are crucial to your site. Generally, 40 per cent of visitors leave the website and never returns if they encounter a slow loading website or photos.

Search Engine Optimized Site

Another great advantage of website design is that it allows your website a search engine optimization advantage. Furthermore, content marketing and user experience are the two most that help improve the ranking of a website. Also, the aim of custom design lies in the fact that it will impact SEO positively. For instance, the site should load within three seconds or else the visitors will leave the site.

However, one should remember that designs come and go. Hence, the focus should be long-term and not on a trending idea. That is why most people go for responsive design because it is SEO friendly and ranked high in search engine results. The advantage of a responsively designed site is that they remove the stress of running two websites which is one for desktop viewing and the other for mobile visitors.

Overall, these are just a few of the many other benefits of the custom-designed website. However, one should check the reviews and ratings of the company before hiring their services. It is also advised to search for recommendations so that you can get the best web designing company that will help you achieve your business goals. A

March 15, 2021

digitalfitser

eCommerce web design

eCommerce Web Design eCommerce Website Development

Useful Tips On Building A Great Ecommerce Web Design

Website design is something that can make or break the user experience. A website should be designed in a way so that a visitor feels bound to stay. While creating an attractive eCommerce web design, make sure that it adds credibility to your business. For your eCommerce website to become a success, here are some of the best practices that you can follow.

Provide the best customer experience

A great user experience is all about making the website simple to use. This will help your eCommerce business to drive more traffic and sales at the same time.

Boost sales by optimizing conversion rate

A great website design helps convert leads into potential customers. This, in turn, will boost sales, increasing revenue.

Improve customer retention

It is not in your best interest when customers leave your site and buy the same product from another site. A well-designed website is helpful in grabbing the attention of visitors, encouraging them to be loyal to your business.

Reinforce your brand

A good website design ensures your brand’s authenticity. Use a design that speaks for your brand so that customers have a clear understanding of who you are. Creating a good layout is all about communicating with potential customers in an effective way.

Build strong customer relationship

Building a great customer relationship is the key to success, especially for your small eCommerce business. Users love websites with great designs. They connect better with your brand if the website is authentic and well-designed. In this way, you can achieve a strong bond with customers as they will engage more with your brand on social media platforms.

Create responsive design

Responsive design makes sure that your website is accessible on mobile devices too. It will enable all the elements to align themselves in a way to ensure a smooth customer experience from the devices your site is being accessed.

Product pages

The primary goal of your eCommerce website is selling products online. Hence, the product pages have a great deal of impact on the users. If you want to make sure that the customer buys from your site, focusing on designing a high-quality product page is essential.

It is a must for your website to display the product image in a way to impress the visitor. This is why it helps to use high-definition photos of the products to compel customers to buy.

A neat and clean product description is a must. Ensure the description includes the features of your products to create an emotional connection with potential buyers subtly.

Shopping cart

The shopping car page should be designed in a way to allow visitors to add or remove the process according to their wish. It is recommended to keep track of customers that leave the shopping cart page without making a purchase. Send them emails to remind them about the unfinished purchase.

Building an eCommerce website takes skills and expertise. In that case, hiring an expert would be most helpful for your eCommerce business to become a success.

March 6, 2021

digitalfitser

website design and development services

Web Design and Development web development company

6 UI/UX Design Trends to Follow In the Year 2021

Users visit lots of websites each day, and the website owners have to show some more creativity to draw the users’ attention. The entrepreneurs also focus on the visual appeal and the usability of these website solutions for making them stay there for long. Besides, they also follow the latest UI trends to stay forward in this game. UI/UX falls on the latest website design and development services offered by most reputed service providers. If you are one of those who want to lead the digital race, staying updated with the latest UI/UX trends is a must.

So, do not waste much time and get into the details of some of the most popular and recognized website development trends that you notice in terms of User Interface and User Experience.

Minimalism

Minimalism is one of the most popular trends that come under the UI category. Every day, you can see lots of advertisements online or on various other media platforms. You also see discount ads and also constant notifications of the same. Also, the customers interact with various interfaces that are filled with information. This is why website designers are searching for ways to make things simpler by limiting the colors and trying out various proportions and compositions. Do you want to have a similar type of eCommerce website with a very minimal design? Consult the experts from Digital Fitser for the same.

Use of Voice User Interface

Interaction with the voice user interface has become one of the most popular trends under the UI/UX section of the design. The website designers have realized it too late that visual appeal is also an important factor. The voice interface is internal, and it has more things to do beyond the context and data synthesis. Nowadays, we can see lots of apps where you can translate the voice into a language.

Use Of Pastel Colors

Nowadays, it is time for minimalism and also for simple designs. Designers make use of pastel colors in work. By using the pastel color, one can highlight the lightness and the unobtrusiveness in the website design. Such colors beautifully get fitted in almost all the concepts. They create the right tone and atmosphere for the websites.

Use Of The Right Icons

Icons serve as one of the most important tools for visual interaction with the customers. Simple yet minimalistic icons play an important role in the UX trend. This is the reason why most businesses are focusing more on the icons than anything else. For getting the best design, it is very important to choose the icons of the same family. They should have the same dimension and size.

Making The Mobile-First Approach

These days, half of the search queries are generated from mobiles. People generally make use of smartphones for searching for a café to buy movie tickets. They also browse the travel marketplaces for booking a holiday trip. So, the website design and development should be done in such a manner that it helps in making a mobile-first approach.

Blurred And Colorful Background

The trend of using different styles was a trend in the past, and now also this trend has grown in much popularity. Now the gradients have become much lighter, yet they look much more complex. Nowadays, designers are using 2-3 gradients of colors to make a linear gradient. Now the number of colors is used more than 10. Apart from these, the overlay can be used with the colors.

These are 6 UI/UX trends to check-in 2021. If you are looking for a company that offers the latest website design services, consult the Digital Fitser team.

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