As businesses worldwide look forward to jump-starting their operations, leaving behind the agonies of the past, digital marketing can be instrumental. By eyeing some latest trends in digital marketing services, brands can explore new avenues of lead generation to boost their revenue.
Reshaped by the global turn of events, consumer behaviour has compelled businesses to focus more on areas like virtual events, eCommerce sales compared to others.
Here are some notable trends that could play the role of a game-changer for businesses in 2021:
Ecommerce
As the world faced a turmoil, and business was hit in the past year, eCommerce businesses witnessed a surcharge in their sales. The ability to pay online and get delivery at the doorsteps came to be viewed as a great advantage. This trend continues to persist as more and more businesses have started to leverage the power of online marketing.
Virtual Events
The past year saw the rise of virtual events which became a hot favourite for marketers. These serve as a potential hub for a community of users and fans to engage and discover products and services that ultimately drive them to brands’ product pages. This has led marketers to shape their search engine marketing techniques to focus more on engaging contents. It can promote potential virtual events which could be the breeding grounds for new product promotions.
Social Media
Social media like Facebook and Instagram have posed an excellent platform for advertisers and marketers to promote and sell their products. The previous year saw a dramatic increase in the amount of time people spend online, especially social media. It includes how they research products, brands, and services. During the live events of Facebook, Amazon, and Instagram, several social media influencers have promoted their favourite products and brands, which gives marketers a whole new realm to showcase their products.
Aiming for ‘Position Zero’
Till now, appearing on the top position has been the sole focus of marketers. But now, there’s a new kid on the block. It is a ‘featured snippet’ of the highlighted text, which Google uses to answer the user’s question shifting to better SEO visibility in the ‘Position zero.’ Thus marketers now need to rank for this position by providing enough information to peak interest and lure them to click for more.
Video marketing (Branding approach)
Video marketing is one of the significant marketing trends today. It is likely to be so for at least some years. YouTube has served as an excellent platform for advertisers and marketers to strengthen their branding approaches through high quality and interactive video content sharing.
According to a study,
- Almost 70% of consumers admit sharing a brand’s video
- Nearly 52% of consumers agree that watching product videos drive them towards the decision-making process.
- About 72% of businesses acknowledge that video has enhanced their conversion rates.
These facts bring to light that video marketing acts as a significant factor in leading the customers through the purchase decision-making process. Therefore, it is a potential trend to bank on in digital marketing services.
Conversational marketing
This marketing technique can be a great way to engage with customers on a whole new level. Marketers can employ chatbots to provide a more personal, real-time and immediate response to search questions so that customers get the particular product of their choice in just the way they want. It is a more personalised approach to bring brands closer to their customers on multiple channels, platforms, and devices that best suits the customer. It will help brands gain more customer loyalty through a highly interactive one-to-one approach.
Emphasising on voice search/ podcasting
Virtual assistants like Alexa reigning the landscape of voice searches, and podcasting finds a great place in the online marketing practices of brands. More and more target users presently prefer to talk into their search bars instead of typing a text or search query.
Focusing on value-laded and interactive content
Gone are the days when only optimisation was considered the be-all and end-all of digital marketing with relatively less emphasis on the content. Consumers today require contents that add value provides information and is highly interactive at the same time. Hence, marketeers need to focus on creating value-based content that makes the customer come closer to the brand through its real-life or relatable approach. For instance, if you are a cosmetic brand, apart from promoting your new brand of lipsticks, you can also go about providing a ‘virtual try-on’ option.
As brands continue to experiment and new trends continue to grow, it will be interesting to see what more awaits for businesses and brands in the digital marketing landscape in the next few months.
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